Where is it and when?
Gratitude will open in Birmingham on 20 August 2021 before touring the UK including Manchester, Edinburgh and London. More information on the individual locations will be announced in due course.
Who is behind Gratitude?
Global public art producers Wild in Art
, whose previous work includes the 2012 Olympic and Paralympic Mascot Trail, the award-winning Bee in the City
in Manchester and The Big Hoot and The Big Sleuth in Birmingham will produce the installation.
How does the event work?
Businesses and private individuals are invited to sponsor a blank sculpture ‘the canvas’. Please see the Sponsorship Sales Pack
for more information. These individually designed sculptures will go on display creating a stunning art installation for the public to enjoy.
Artists who are well-known, emerging and as yet undiscovered submitted unique designs to be considered for the installation. These design ideas were be presented to sponsors in March 2021 and each sponsor selected a design to be replicated on their sculpture. The successful artists were paid an honorarium to customise each sculpture.
Residents and visitors will explore Gratitude with a printed guide and/or the app, which will help them find out more about the sculptures and unlock exciting rewards provided by Gratitude sponsors.
How is it being funded?
Staging large-scale events requires a lot of upfront investment and businesses and private individuals have supported the project through sponsorship packages. The support from businesses taking up sponsorship packages is critical.
The money from the purchase of these sponsorship packages goes towards covering the cost of manufacturing the sculpture, paying the artists who decorate the sculptures, and the entire event infrastructure, operations and logistics for putting the sculptures in the display locations, and all Gratitude associated events.
Why should businesses sponsor a sculpture?
Businesses and private individuals are invited to support the creation of this very special and significant event for the UK, through sponsorship of a sculpture, which will ultimately raise funds for NHS Charities Together, whilst also creating unique business development, marketing, employee and stakeholder engagement opportunities.
In becoming part of this unique event, sponsors will directly support the arts and creative industries through national and regional artist commissions, a sector hugely impacted by the pandemic.
What are the sponsorship packages?
Sponsorship of an individual sculpture is £9,750 plus VAT.
We are looking for an auction partner to host the Gratitude charity auction in London in autumn 2021.
What are the sponsor benefits?
Sponsor benefits include:
- One large sculpture sponsorship
- Logo and messaging to appear on the sculpture plaque, website and within the app
- Bespoke product/service integration via the app
- Tickets to events
- Account management support
How will the artists be selected?
Artist design submissions were presented to sponsors in March 2021 and each sponsor selected a design for their sculpture. The successful artists have been commissioned and paid an honorarium to customise each sculpture.
How much do artists get paid?
Commissioned artists were paid an honorarium of £900 plus VAT.
Why should artists take part in a Wild in Art event?
Through its high-profile events Wild in Art
provides a platform for professional and amateur artists to showcase their work.
The events transform spaces into fun family-friendly galleries, helping people experience art out of traditional settings. Thousands of people will encounter an artist’s work through the displays and learn more about the artist through the event’s marketing channels.
It’s also a great way for artists to help an event’s charity beneficiary through the auction.
The events are positive and fun to be involved with – helping artists to expand their networks and make connections with fellow artists, as well as businesses and community groups.
Will every sculpture feature a different design?
Yes, each sculpture will feature its own unique design. Expect an amazing array of designs showcasing a range of styles celebrating NHS staff and all key workers.
Is there a Learning Programme?
No there isn’t a learning programme.
Will there be an app?
Yes, there will be an app which will be available from the App Store and on Google Play from 20 August 2021.
What precautions are in place to ensure that social distancing procedures are in place?
Unlike many public events, Wild in Art events take place outdoors and can still be enjoyed within social distancing regulations. Wild in Art is working closely with location stakeholders to ensure that the display locations allow for safe social distancing while allowing visitors to explore the installation.
We ask that everyone visiting Gratitude adheres to any current social distancing requirements, follows face covering and hand washing recommendations and is respectful to other visitors to ensure that everyone can enjoy the event safely.
Who is the charity partner?
How will the auction work?
In autumn 2021, the sculptures will be auctioned with substantial proceeds donated to NHS Charities Together
(Registered Charity Number 1186569), which will support the NHS, including its hospitals, ambulance services, community and mental healthcare providers and vital partnerships.
More information about the auction will be announced soon.
How much is likely to be raised for the charity and what will it be used for?
We don’t know how much will be raised at auction and some of the sculptures may have reserves.
Is Gratitude a memorial event?
No, Gratitude is not a memorial event but time for quiet reflection will be built into the installation’s daily opening schedule, and visitors will be invited to share their own feelings and stories to develop a lasting social history of the collective experience.
Can I buy a blank Gratitude sculpture?
The blank Gratitude sculptures are not available to buy currently.
Where can I see other Wild in Art events this summer?
Wild in Art has a full programme of art trails taking place across the UK this summer. Find out more at wildinart.co.uk/events