Sponsors Toolkit

This is Gratitude!

Welcome to the Gratitude Sponsors Toolkit. We very much hope that you are as excited about the event as we are.

In order that you get the most out of your sponsorship, we would like you to be fully involved in every part of this important and groundbreaking project. This toolkit will be updated throughout your Gratitude sponsorship journey and is designed to give you all the information you need, including important dates for your diary.

The success of Gratitude will be enhanced by the continued support you are able to offer in the run-up to and throughout the event which will, in turn, create greater benefits for you.

The Gratitude Project Team

Note on Covid-19: Wild in Art take the safety of the public and our staff very seriously and are following the current Government guidelines in consultation with our event and location partners.


September 2020: Launch to the public. Sponsors invited to get involved.

1 November 2020: Open call to artists.

31 January 2021: Deadline for design submissions.

17 March 2021: 1st Art Selection Event.Sponsors invited to select their sculpture design.

May 2021: 2nd Art Selection Event. Sponsors invited to select their sculpture design.

17 June 2021: Sponsors activation workshop.

The following dates are embargoed so please only use for your internal planning purposes at this stage:

20-30 August 2021: Event live in Birmingham.

3-12 September 2021: Event live in Manchester.

17-26 September 2021: Event live in Edinburgh.

1-10 October 2021: Event live in London.

12 October 2021: Auction in London

Event Locations

We are in the process of confirming the event locations and will share them with you shortly.

Key contacts

Ben Reed – Project Manager: ben@wildinart.co.uk – 07572926445

Julie Gaskell – Head of Partnerships: julie@wildinart.co.uk – 07768038912

General enquiries – hello@thisisgratitude.co.uk

Wild in Art – hello@wildinart.co.uk – 01663 308088

Marketing, Communications and Media

Should you get any media enquiries on the project, please redirect the journalist to the Gratitude press office at Sundae Communications: marieclare@sundaepr.co.uk – 0161 278 1452.

The Gratitude Marketing and Communications Team can be reached at hello@thisisgratitude.co.uk

What we need from you

We ask for the following information on the Sponsorship Order Form which you may have completed online.

Please check that you have sent this to us so that we can credit you as a Gratitude sponsor/partner on Gratitude promotional materials, including the website and event app.

  • EPS or high resolution jpeg of your logo
  • 150 words of text about your business for our website
  • 60 words of text about your business for your plaque
  • Website address
  • Social media handles

If you have any queries, please email julie@wildinart.co.uk

Brand assets

As a sponsor, you are entitled to use the Gratitude title and logo in your PR and advertising activities.

The Gratitude team must always see a pdf proof of artwork before it goes to print. Where possible partners and sponsors should allow 48 hours for approval. Artwork proofs should be sent as a pdf file to hello@thisisgratitude.co.uk.

To help speed things up, we’ve already created materials which are ready for you to use to promote your involvement. Please feel free to start using these straight away.

Download brand assets and guidelines

Download ready-made materials:

PR and communications

We would love you to shout about your involvement with Gratitude, letting your staff, customers and stakeholders know you are supporting the project.

We have created some example copy, which you are welcome to include on your intranet/website:

Note: copy will be updated as we move through the Gratitude journey.

Please also remember to keep us updated with your own PR plans. The Gratitude Marketing and Communications Team should be notified of all details of your activity prior to its execution to check for any sensitivities regarding timing and duplication.

If you have a Gratitude PR story that you feel we would be interested in or plan to issue a press release about Gratitude, please contact the Gratitude press office at Sundae Communications: marieclare@sundaepr.co.uk / 0161 278 1452.

About Wild in Art

Wild in Art is a leading producer of spectacular, mass-appeal public art events that connect businesses, artists and communities through the power of creativity and innovation. 

Since 2008 Wild in Art has animated cities across the word including Sydney, Auckland, Cape Town and São Paulo and has created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House. 

Wild in Art Events have: 

  • Enabled over £15m to be raised for charitable causes 
  • Injected £2.4m into local creative communities 
Engaged over 850,000 young people in Learning Programmes 
  • Helped millions of people of all ages to experience art in non-traditional settings 

wildinart.co.uk | @wildinart | #wildinart

About NHS Charities Together

NHS Charities Together is the umbrella organisation for the UK’s circa over 230 NHS charities in the UK and is the official national charity partner of the NHS. It supports and champions its members by providing: a collective voice; a forum for nationwide fundraising and advocacy campaigns; specialist advice and guidance; bespoke conferences and training opportunities, as well as access to online resources and support. 

The NHS Charities Together COVID-19 Appeal was launched in March 2020 to support NHS staff, volunteers and patients across the UK. The money raised is funding grants to help 

NHS charities support NHS staff, volunteers and patients by meeting immediate and urgent needs, whilst also resourcing vital partnerships in the community and supporting the long-term physical and mental health recovery from Covid-19. 


Social media

Like us on Facebook @Gratitudeinart and please encourage your staff/networks to like our page.

Follow us on Twitter @gratitudeinart and use the hashtag #thisisgratitude #gratitude. You can also follow Wild in Art @wildinart and @NHSCharities.

Follow us on Instagram @gratitudeinart and tag images #thisisgratitude #gratitude.

Please also promote Gratitude on your social media channels tagging us in where appropriate (Facebook, Twitter, Instagram, LinkedIn, newsletters etc).

Ideas for your social media posts:

“We’re saying thank you to our incredible key workers by sponsoring the spectacular @gratitudeinart public art installation. Produced by @wildinart, Gratitude will feature 49 striking human sculptures that will tour the UK to raise funds for @NHSCharities & our support creative industries.”

“Delighted to be an official supporter of @gratitudeinart, a public art event in honour key workers which will tour the UK this Summer. Why not join us and be part of the celebration whilst raising money for @NHSCharities? Speak to @wildinart about sponsorship opportunities.”

We are also continually looking for content for our social media channels and newsletters – so if you have anything of interest, please contact us – hello@thisisgratitude.co.uk.

We have put together a document with the outline of 2 press releases. These may be helpful for your social media posts.

Gratitude Social Media



The Gratitude image library will grow throughout the duration of the event. You can download and use these images in your promotional materials – please credit the photographer as detailed in the individual files.

Sculpture images jpeg

Sculpture images png

Photo opportunities

Any people included in your Gratitude photo opportunities must give permission for the images of them to be used for promotional purposes. A template Image Consent Form is available.

If children or young people are included in photo opportunities or interviews, parental permissions must be secured. It will be your responsibility to ensure this is done. Please liaise with the parents/school well in advance of the call to obtain the permissions.

Please also forward any photographs taken to marketing@thisisgratitude.co.uk so that they can be included in the ‘image library’ for general use. We recommend that you include the photographer’s credit within the file name and that you send large files via wetransfer.com (or similar).

Sponsor Newsletters

The Event App

As soon as we have a download link we will share it here. The App will cost £1.99 and 25% of the profits will be donated to NHS Charities Together.

We look forward to encouraging all sponsors to share the app downloads with their staff, friends and families when the event goes live.


As a sponsor, you will be invited to the auction where you will be able to look on with pride as your sculpture raises money for NHS Charities Together.

You may wish to bid for your own sculpture designed as part of your patronage or another one which took your eye from the event. Invitations to the auction will be sent well in advance to ensure a maximum audience and potential bidders.



Take a look at the FAQs here.



This Is Gratitude Art Trail